What Trump Understands About Using Social Media to Drive Attention
Companies like BuzzFeed have used the big-seed model to create successful news websites and advertising businesses. In the general election Hillary Clinton outspent Trump almost three to one on...
View ArticleThe Importance of Domain Name Selection for Non-Profits
Does it render well in print advertising or on business cards? Your domain name is free advertising for your organization. And if your marketing budget is limited, a creative domain name can serve as...
View ArticleThe Blockchain Will Do to Banks and Law Firms What the Internet Did to Media
In fact, it is more likely to do to the financial system and regulation what the internet has done to media companies and advertising firms. Even years into the deployment of the internet, many...
View ArticleThe GOP’s Wellness Bill Would Give Employers Too Much Power
One vendor advertised noncompliance as a source of savings even without genetic testing. Last week the House Committee on Education and Workforce of the U.S. It would also resolve current conflicts...
View ArticleOur Brains Love New Stuff, and It’s Killing the Planet
Our brains also evolved to be rewarded by novelty, a tendency exploited by product designers and advertisers. Your brain contains almost 100 billion neurons, each of which, on average, is connected to...
View ArticleShutting Down Your Business Gracefully
With his media vendors, he decided the best thing to do was to advise each of them that the client whose advertising they were running was changing agencies. Much has been written about how to grow a...
View ArticleBlockchain Could Help Artists Profit More from Their Creative Works
Dynamic pricing mechanisms to experiment with promotions and auction-style schemes that could even tie pay-per-view and advertising rates to the online demand for a film. That’s a staggeringly long...
View ArticleNeed to Hire Developers? Here’s the Perfect Strategy
Your job advertisement has to be crystal clear. Photo courtesy of Pexels. Whether you’re looking for a developer for your website, your app, some desktop software, or a game you’re developing, you need...
View Article3 Ways to Effectively Advertise Your Business at Low Cost
Women On Business Sponsors advertising We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address...
View ArticleResearch: When CEOs Don’t Win Awards, They Make More Acquisitions
We created a model to estimate each CEO’s chance of winning an award, based upon firm characteristics (such as firm size, accounting performance, stock performance, advertising intensity), CEO...
View ArticleBlockchain Could Help Artists Profit More from Their Creative Works
Dynamic pricing mechanisms to experiment with promotions and auction-style schemes that could even tie pay-per-view and advertising rates to the online demand for a film.Brought to you by: Leadership...
View ArticleNeed to Hire Developers? Here’s the Perfect Strategy
Your job advertisement has to be crystal clear. Photo courtesy of Pexels. Whether you’re looking for a developer for your website, your app, some desktop software, or a game you’re developing, you need...
View Article3 Ways to Effectively Advertise Your Business at Low Cost
Women On Business Sponsors advertising We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address...
View ArticleHow P&G and American Express Are Approaching AI
The company also built an expert system that helped advertisers at P&G to use, modify, and reuse the company’s advertising assets. There is a tendency with any new technology to believe that it...
View ArticleResearch: When CEOs Don’t Win Awards, They Make More Acquisitions
We created a model to estimate each CEO’s chance of winning an award, based upon firm characteristics (such as firm size, accounting performance, stock performance, advertising intensity), CEO...
View ArticleForget Digital Marketing & Go Old School
Advertising In Papers. Photo courtesy of Pexels. With more and more white noise filling the internet on an hourly basis, it is becoming increasingly hard for companies to get their voices heard.There...
View ArticleHow To Charge More For Your Services — Part Two.
Of course, will not work with established or advertised prices. In my 20+ years in marketing and advertising , these seven strategies are the most employed in the marketplace.Brought to you by:...
View ArticleA Customer’s Wish Is Your Command
For one, it can help loads with marketing and advertising. Photo courtesy of Pexels. The way that customers view your business is paramount to it’s success. If your customers are unhappy with the way...
View Article8 Steps to Super Charge Your Career!
My clients then advertise their efforts to change. The one thing you need to have a super-charged career today is – drum roll please – an executive coach. People often ask me: Why do top level,...
View ArticlePepsi, United, and the Speed of Corporate Shame
Last week, PepsiCo ran — and then quickly pulled — an advertisement showing the model Kendall Jenner breaking through a line of protesters (who looked more like they were at a dance party) to hand a...
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