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Our Brains Love New Stuff, and It’s Killing the Planet

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Our brains also evolved to be rewarded by novelty, a tendency exploited by product designers and advertisers. Your brain contains almost 100 billion neurons, each of which, on average, is connected to about 10,000 other neurons. The 1.5 kg marvel we inherited from our ancestors has unparalleled computational power and analytic skills.

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