Amplifying Business Impact with Smart Promotional Product Strategies
Research reports that 85% of consumers remember the name of the brand that gave them a promotional product; yielding a higher brand recall compared to other forms of advertising. From customised...
View ArticleTrying to Persuade and Other Big Mistakes Marketers Make
A conversation with ad executive Leslie Zane on branding today.Brought to you by: Leadership Digital
View ArticleMarketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief...
Ensuring Compliance with Digital Advertising Regulations Digital advertising is a highly regulated sector, with compliance standards constantly evolving to ensure fair competition, protect consumers,...
View ArticleThe Role of Content Marketing in Brand Growth: Insights and Best Practices
Unlike traditional advertising , content marketing focuses on providing worthwhile content that attracts and retains customers. It’s time to start thinking beyond traditional advertising and adopt the...
View ArticleJob Benefits Attract Candidates, Advertising Them Will Work in Your Favor
Job benefits attract candidates and advertising these benefits is the way forward—that is what a study by Indeed Hiring Labs has reconfirmed for us recently. Those that did offer it benefitted from...
View ArticleMarketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief...
Ensuring Compliance with Digital Advertising Regulations Digital advertising is a highly regulated sector, with compliance standards constantly evolving to ensure fair competition, protect consumers,...
View Article9 Useful Tips for Hiring Veterans and Assisting the Community
Don’t exclude them from taking on those positions, but if you have specific roles that might appeal to them or ones that they will be able to take up without a hitch, be sure to advertise those...
View ArticleEffective Marketing Campaigns for Seasonal eCommerce Sales
Use Paid Advertising Paid advertising can help increase your reach and drive more traffic to your store. For example, you might experiment with different types of promotions or new advertising...
View ArticleScript to Screen: Navigating the Video Production Process for Commercials
If you need a little help with the creation process, Pretzel Logic Productions offers a full range of commercial advertising and sales video production services to help you with everything from short...
View ArticleCEO David Zaslav Faces Pressure as Warner Bros. Discovery Struggles
linear advertising market and uncertainty related to affiliate and sports rights renewals, including the NBA” for the size of the write-down. Discovery blamed “the continued softness in the U.S.Brought...
View Article8 Elements that Differentiate Your Business and Make it Stand Out
Marketers used to try to reach consumers at home watching TV or reading newspapers and magazines, but now advertisers reach consumers in real time, trying to catch their attention at every turn. Today,...
View ArticleBreaking Down the Costs: What to Expect When Pursuing a Franchising Opportunity
Marketing and Advertising Costs Business owners often contribute to a national marketing fund that supports brand-wide advertising campaigns. In addition to the national fund, owners are often...
View Article9 Useful Tips for Hiring Veterans and Assisting the Community
Don’t exclude them from taking on those positions, but if you have specific roles that might appeal to them or ones that they will be able to take up without a hitch, be sure to advertise those...
View ArticleEffective Marketing Campaigns for Seasonal eCommerce Sales
Use Paid Advertising Paid advertising can help increase your reach and drive more traffic to your store. For example, you might experiment with different types of promotions or new advertising...
View ArticleScript to Screen: Navigating the Video Production Process for Commercials
If you need a little help with the creation process, Pretzel Logic Productions offers a full range of commercial advertising and sales video production services to help you with everything from short...
View ArticleCEO David Zaslav Faces Pressure as Warner Bros. Discovery Struggles
linear advertising market and uncertainty related to affiliate and sports rights renewals, including the NBA” for the size of the write-down. Discovery blamed “the continued softness in the U.S.Brought...
View ArticleHow Smartphones Affect Charitable Giving
” In a separate advertising campaign, the researchers emphasized the people affected by the crisis with the message, “The people suffering in Ukraine need help—Donate Now.” ” While the researchers...
View ArticleA Tale of Leadership, Marketing and Blogging from Debbie Laskey
Therefore, since these issues have remained the same over the last decade, I would tell business leaders that it's imperative for them to learn about the importance of all aspects of marketing:...
View ArticleResearch: For Influencers, Showing Your Inner Circle Can Boost Engagement
Influencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.Brought to you by:...
View ArticleStudy Suggests Emojis Could Be Useful For Tourism Messaging
A study conducted by the University of Granada (UGR) suggests that when advertisements align emojis with their messages, users comprehend them more easily and with less effort. Additionally, the...
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