The Future Is Where Brands Must Focus
Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough. He's collaborated with numerous international advertising , branding, design, media and PR...
View ArticleWhat Sales Teams Should Do to Prepare for the Next Recession
Consider the case of an online advertising and software company serving car dealers. Photographer is my life./Getty Getty Images. The current economic expansion is long by historical standards, and...
View ArticleAre Emojis Too Frivolous for the Workplace? Here’s My Argument for Using Them...
Likewise, people in creative fields like advertising and graphic design are already using emoji and GIFs and every other graphic image they can get their hands on. Emoji can be useful to make workplace...
View ArticleWhat Sales Teams Should Do to Prepare for the Next Recession
Consider the case of an online advertising and software company serving car dealers. Photographer is my life./Getty Getty Images. The current economic expansion is long by historical standards, and...
View ArticleThe Future Is Where Brands Must Focus
Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough. He's collaborated with numerous international advertising , branding, design, media and PR...
View ArticleWhat Big Consumer Brands Can Do to Compete in a Digital Economy
Last year, P&G went to war to clean up the online ad market and used its pull as the world’s biggest advertiser to squeeze more information about the effectiveness of digital ads out of Google and...
View ArticleTo Retain Employees, Focus on Inclusion — Not Just Diversity
Picture, for example, a Muslim who prays in his car because he doesn’t want to advertise his religion, a mother who doesn’t put up pictures of her children so that coworkers won’t question her...
View ArticleInsight on an Advertising Slogan
I feel it would still be a December to Remember if, instead of a Lexus, you gave someone a sack filled with angry raccoons. - Tim SiedellBrought to you by: Leadership Digital
View ArticleSales Dwindling? Here’s Why
Happy advertising ? • • • • • #socialmediamarketing #cincysmallbiz #leadgeneration #businesstips #womenhelpingwomen #womenhelpingwomenentrepreneurs #marketingstrategy #marketingdigital...
View ArticleDigital Growth Depends More on Business Models than Technology
A social media site that allows its users to visually share their interests with each other (and with advertisers , who sponsor content and pay for user data). Yagi Studio/Getty Images. For startups,...
View ArticleSolutions to Effectively Reach Your Target Audience
Banner advertising. Banner advertising works by providing a visual ad that links to your website and is intended to generate traffic. This type of display advertising relies mainly on aesthetics. You...
View ArticleDigital Growth Depends More on Business Models than Technology
A social media site that allows its users to visually share their interests with each other (and with advertisers , who sponsor content and pay for user data). Yagi Studio/Getty Images. For startups,...
View ArticleNot Everyone Can Build a Digital Ad Business, Plus Debating Radical Transparency
Youngme Moon, Felix Oberholzer-Gee, and Mihir Desai discuss Verizon’s write-down on Oath (Yahoo, AOL) and the challenges with building a digital advertising business. Competitive strategy Change...
View ArticleHow To Narrow Down Your Recruitment Search To Find The Best Talent
You might post on job boards online, for example, or you might advertise your vacancies at a job fair. Okay, so we are talking about narrowing down your search and not expanding it, but you can still...
View ArticleDigital Growth Depends More on Business Models than Technology
A social media site that allows its users to visually share their interests with each other (and with advertisers , who sponsor content and pay for user data). Yagi Studio/Getty Images. For startups,...
View ArticleSolutions to Effectively Reach Your Target Audience
Banner advertising. Banner advertising works by providing a visual ad that links to your website and is intended to generate traffic. This type of display advertising relies mainly on aesthetics. You...
View ArticleSetting Yourself Up For Success as a Freelancer
Whilst word of mouth is one of the most effective forms of marketing, it takes some time before word of mouth starts to reach a level which can sustain your business – meaning, at some point,...
View ArticleNavigating the Seas of Entrepreneurship: 7 Pitfalls You Need to Avoid as a...
If you know who is a part of your target audience, then you can invest in marketing, omni-channel advertising , and product research and development accordingly. As an entrepreneur, learning to...
View ArticleThe Best Ways to Make Impressive Images for Social Media
Maintaining the human aspect of advertisement also keeps the workplace stress-free. With the modern craze of social media, several brands are competing to attract more and more customers to their...
View ArticleThe Truth About You
Here are Schenck’s thoughts on truth in advertising from The Truth Is Out There. I N THE January/February 2019 issue of Communication Arts , Ernie Schenck writes about two kinds of truth: authentic and...
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