Don’t Underestimate The Power Of Old School Marketing
Sign spinning is a pretty cheesy way of advertising but studies have shown that it does actually work. Any good business has to keep up with technology to survive. You won’t get anywhere these days...
View Article3 Signs Your Culture is Starting to Stink
If you’re relying heavily on headhunters, employment services, and advertising , it might be because your current employees don’t want to feel responsible for drawing others into their cultural...
View ArticleMy Office Is Full of Both Conservatives and Liberals. Here’s How I Keep Us...
For example, my team was talking about advertising stocks getting hurt because of the fracturing of consumer viewing habits and the impact on traditional media outlets. In a recent team meeting, my...
View ArticleWhen Advertisements Blunder
Althouse has the Dove ad which is stunning in its failure to recognize its racial aspects. She asks, "How does an ad like this happen?" Good question. My guess is that, as with many other ads, the...
View ArticleDo You Need a Formal Degree, or Will a MOOC Do?
Often, plum opportunities aren’t advertised ; you create them yourself, by asking. We all know that in the modern economy, we can’t just stop learning. But how to keep educating ourselves is a...
View ArticleThe Landry Principle
It describes the tendency of leaders, with the very best of intentions, to chase “shiny baubles;” the “soup de jour” of programs/initiatives advertised to guarantee improved student learning results....
View ArticleSimple Ways to Spot Unknown Unknowns
Dumas realized that if he produced a daily podcast, he could capture a greater share of listener interest and downloads, which in turn attracted sponsor advertising dollars. Howard George/Getty Images....
View ArticleThe Landry Principle
It describes the tendency of leaders, with the very best of intentions, to chase “shiny baubles;” the “soup de jour” of programs/initiatives advertised to guarantee improved student learning results....
View ArticleStrategies for Certified Public Accountants to Grow Their Business
You need to have the proper training and knowledge in place before you start advertising additional services and growing. Be open to advertising your business on social media and bringing in more...
View ArticleWhich Lead Generation Tactics Get the Best Results
Media buying is the process of negotiating and purchasing advertising time and space. One of the biggest mistakes a marketer can make is to advertise a niche offer to a broad market. Once you have this...
View ArticleIs Execution Where Good Strategies Go to Die?
Too often, marketing puts out a new advertising campaign, a new value proposition, or new messaging for the sales team with the expectation that the sales teams will just start using the new language,...
View ArticleWhat it means to be Bonded, Licensed, and Insured
Service companies and contractors usually mention that they are “bonded, licensed, and insured” when they advertise their services. Many customers often read these terms but most often than not, they...
View ArticleWhat Should Your Marketing Priorities Be As A New Business?
Not just advertising , but branding, communities, and social media. Advertising. At the bottom of our list is advertising. Yes, advertising is important – it is something that every business needs to...
View Article6 Effective Ways to Market Your Law Firm
Word of Mouth Advertising. Word of mouth advertising can determine your firm’s future success. Every law firm needs to develop an effective marketing strategy to compete with rival firms. Yet, you...
View ArticleSix Steps To Create Messages That Matter
In advertising and communications, effective frequency is the number of times a person must be exposed to a message before a response is made. Theories have ranged from three to twenty times, leading...
View ArticleFrom CEO to Novelist: Not without Perseverance
He climbed the advertising and marketing ladder, and eventually became marketing director at Nabob Foods in Vancouver.Brought to you by: Leadership Digital
View ArticleFrom CEO to Novelist: Not without Perseverance
He climbed the advertising and marketing ladder, and eventually became marketing director at Nabob Foods in Vancouver.Brought to you by: Leadership Digital
View Article5 Ways You Can Make Your Website as Effective as Possible
Other tools at your disposal are Facebook adverts, pay per click (PPC) advertising and retargeting – which is how cookies leave ads on your visitor’s computers reminding them to come back to your site....
View ArticleHow to Start a Successful Retail Business
This will impact the way that you advertise since different approaches work for different audiences. The retail industry is the practice of selling goods to the public for their direct use, not for...
View ArticleTraining Programs and Reporting Systems Won’t End Sexual Harassment....
So are women in the tech industry, advertising , journalism , and our own field — academia. FotografiaBasica/Getty Images. We already know how to reduce sexual harassment at work, and the answer is...
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