Quantcast
Channel: Leadership Digital - Advertising
Viewing all articles
Browse latest Browse all 1839

Why Marketers Are Spending Less on Social Media

$
0
0
A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip.

Brought to you by: Leadership Digital

Viewing all articles
Browse latest Browse all 1839

Latest Images

Trending Articles



Latest Images